Comfort in an app · Mara

Mara raised the need to create a personal services application whose differential point was the taste for detail, quality and simplicity. In addition, this system of hiring personal assistants should generate an ascription or feeling of belonging to the brand.

Client
Mara
Date
10.17.17
Based In
Spain
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The Challenge

Mara's application was defined from the outset on the need to transfer high-quality personal services to the digital world and the taste for customer service care. Mara's seal of quality had to be faithfully reproduced in digital app design. This project, in turn, had to be flexible enough to contemplate the wide range of services offered by Mara to its clients ranging from private chefs, travel assistants, attention to beauty and wellness, cleaning service, personal shopping , entertainment agenda management ... The corporate identity and culture of the company had a very strong character that was studied in detail to be able to translate it in the most correct way possible. This analysis of the client, plus the investigation of the competition allowed to understand in a global way the challenge posed. Following the instructions and prerequisites, an optimal, consistent and decisive solution was reached.